Jan-May 2020: The rise and rise of TikTok influencers in India. MeiTY gives it a green light but PMO asks it to keep a close watch. Later in 2019, to combat criticism around salacious content, TikTok gets film celebrities like Madhuri Dixit and Yami Gautam on the platform, diversifies content to include educational, motivational, fitness, and cooking videos on its platform.Īugust 2019: TikTok claims exclusive rights over ownership of content that puts its intermediary status as social media platforms under the IT Act into question. By the end of the month, the court lifts the ban and TikTok survives to see another day. Next, Apple and Google remove TikTok from their app store. First, the Madras High Court orders the government to prevent TikTok downloads over concerns that it was being used to spread content dangerous for children. ![]() 2017: ByteDance founder Zhang Yiming acquires Musical.ly, rebrands it as TikTok, begins global expansion, including entry into India.Ģ018: TikTok racks up 100 million downloads and with 20 million MAUs in India.Īpril 2019: An eventful month for TikTok.
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